UT Dallas Marketable Skills

Master of Science in Marketing

Upon successful completion of the MS in Marketing degree program, our students will be able to identify, formulate, apply, and conduct or implement the following skills:

  • Segmentation, Targeting, and Positioning including Personas and Customer Journeys
  • Applying financial metrics and evaluating the viability of different alternatives and their trade-offs
  • Market research surveys, forecasting, and market sizing
  • Quantitative and qualitative analyses of both primary and secondary data
  • Marketing strategies and tactics–understanding their contextual differences
  • Working in teams, developing task management, and differences mediation
  • Consumer behavior knowledge and the impact on different stages in the purchase decision-making process
  • Learning through case methods, problem solving, critical and analytical thinking skills