UT Dallas Marketable Skills

Bachelor of Science in Marketing

Upon successful completion of the BS in Marketing degree program, our students will be able to identify, formulate, apply, and conduct or implement the following skills:

  • Manage the marketing mix which includes the 4Ps (product, promotions, place or distribution and pricing)
  • Ethical consideration for marketing decisions
  • Use of technical tools and analyses
  • Effective marketing communications, presentations and networking skills
  • Community engagement skills