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Course Title:New Product Development
Class Info.:
Class Section:MKT6329.501.13S Activity Type:Lecture
Class Level:Graduate Class Number:26051
Class Credits:3 Credits Inst. Mode:Face-to-Face
Grading:Graded - Graduate Session Type:Regular Academic Session (1)
Status:Section Status: OPEN    Available Seats: 36    Enrolled Total: 29   
Description:
MKT 6329 - New Product Development (3 semester hours) Development and introduction of new products. Topics include product positioning, screening, concept development, test marketing, and branding strategies. Further students will learn to use conjoint analysis for new product development, measurement of brand equity, product line extensions, and management of services. This class is required for the Academic Certificate in Product Management. Prerequisite: MKT 6301 or consent of instructor. (3-0) Y
Instructor(s):
Norris Bruce      email: nxb018100@utdallas.edu
Schedule:

Class Location and Times

Location: UT Dallas - Main Campus

Wednesday:  7:00pm-9:45pm   JSOM 1.110

Term: Spring 2013
Session Type: Regular Academic Session (1)
Starts: January 14, 2013
Ends: May 13, 2013

Exams:Date: May 8, 2013   Time: 8:00pm-10:45pm   Location: SOM 1.110
College:Jindal School of Management
Syllabus:Syllabus for New Product Development (mkt6329.501.13s) taught by Norris Bruce.
Class Evaluation:A class evaluation for New Product Development (mkt6329.501.13s) taught by Norris Bruce hasn't been posted.
The direct link to this class is: http://go.utdallas.edu/mkt6329.501.13s
Register for this class on Orion: http://orion.utdallas.edu